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Company Overview

Before Extrabux built its unique comparison shopping engine, consumers needed to visit multiple websites to get the lowest prices online.  First they must go to a standard comparison shopping site to find which retailers sell a product and their corresponding prices. Next, they need to scour the web for the best available coupon, testing each offer to make sure it actually works on their item. After that, they need to visit a cash back site to see which retailers on their list offer cash back and how much they can earn.  Lastly they must pull out their calculator, factor in all the discounts, calculate the varying tax and shipping rates and hope it all works properly, because even if they did all that right, the coupon they used could invalidate the cash back, wasting all the work they put in. saves consumers time and money by smoothly combining comparison shopping with coupons, cash back and tax & shipping charges to find the lowest price on nearly every product sold online.  Extrabux works with over 2,000 merchants, 1,300 of whom are among top 2,000 retailers online, ensuring that shoppers buy only from reputable online retailers. According to a Webcredible poll, price and retailer reputation are the two most important factors when consumers make an online buying decision; Extrabux works to address both.  Consumers can save by combining discounts to find the lowest prices on the over 8MM products in Extrabux’s database, or they can simply browse Extrabux’s list of over 4,000 coupons and earn cash back on top of those great deals to save every time they shop online.

Extrabux is cash flow positive, has grown 250% over last year and is nearing a $1MM annualized revenue run rate.

Current Project

Extrabux is constructing a full redesign of its site in time for the holiday season.  The goals are to give Extrabux a fresh look, while solving problems identified with the old design.  Extrabux’s metrics focus on creating user sign ups, getting users to click-through to merchant websites, and having users complete purchases as that is when Extrabux gets paid (Extrabux receives a commission on every order it helps generate at one of its merchant sites).

Target Customer

Extrabux’s primary demographic is female 24-54.  Extrabux’s customer ranges widely in income, but generally they are savvy online shoppers who are aware of all the different way to save online, but would rather save time by having Extrabux do the leg work for them. Consumers can use Extrabux to shop any category including: Electronics, Books, Health & Beauty, Apparel, Travel, Toys & Gifts, etc.

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