SDSIC UX BIG: Creating Cutting-Edge Mobile Apps

The 5 W’s of Mobile UX Requirements
Your mobile app should never be your web app squeezed into a smaller screen. In this talk, you’ll learn about defining requirements for a winning application: one that is easy to use, assesses your customers’ needs while on-the-go, and targets your ROI. You’ll learn the 5 W’s tool that you can use when you define your next application.

Game Changing Mobile Design (Case Studies)
Here we will show you leading edge applications that are raising the standards for mobile applications. You’ll learn what works well, what you should avoid, and how to set the trends in your industry. The discussion will be highlighted by real-time demos of forward-thinking applications.

Looking to the Future in Mobile UX
What are the trends in mobile applications – both in content and technology? How will cloud computing affect your application? Should you employ augmented reality? And what are the implications for all of this technology on your applications? Find out how to plan the future for your current application.

Panel

Wendy Eichenbaum – Founder, Ucentric Design, LLC
Wendy is the founder of Ucentric Design, a UX consulting company. She has 20 years experience in UI Design, Usability, Focus Groups, Technical Writing, and Requirements Analysis. She has worked on desktop, mobile, and web applications in many industries including GIS, Health Care, Computers, Social Media, Telephony, Music, Retail, Education, and Finance. Wendy was trained in Human Factors Engineering at Carnegie Mellon University.

Phil Ohme, MS, CHFP – Principal Interaction Designer, Intuit Inc.
Phil is with Intuit San Diego where he recently designed & launched the first mobile application for accountants. In the UX field for over 15 years, he has designed & tested drop-dead easy interactions on everything from all-in-one printers (HP) to in-vehicle navigation systems (Ford) to insurance & tax software (Mitchell, Intuit) as well as early prototypes at several web and mobile start-ups.

Dayan Golden, – User Experience Lead, Nokia
Dayan Golden is a leading UX professional in San Diego specializing in mobile and multi-media entertainment. She has worked with companies to bring exciting new technology to market including the first Sony Digital Cable/DVR combo, HP Photo Sharing & Online Ordering, and Intuit Electronic Filing program. As a User Experience Lead at Nokia, Dayan has been researching trends and concepts for the next generation of mobile phones.

DATE: October 18, 2011