Join us on Tuesday, May 22nd, at Intuit to provide feedback to FitPass experience design

Company Overview

FitPass Network is a start-up company that offers a multi-studio fitness pass available in many metropolitan cities.  By partnering with multiple, mostly independent fitness providers such as yoga, Pilates, boot camps, and gyms we are able to offer one universal fitness pass without any contracts or commitments to give exercise enthusiasts more options that otherwise available.

The Product

A FitPass allows someone to exercise at any workout within the partner network (currently 32 inSan Diegoand 25 inSan Francisco), without needing separate membership at each place.  Without a FitPass, a person would either need to pay expensive one-time walk in rates or have multiple membership.  FitPass saves people money and saves them time while allowing them to stay motivated to exercise by switching up their workouts and being introduced to new ones.

The Customer

A typical fitpass customers is a female between the ages of 25-38.  She leads a busy yet active lifestyle and fitness and health are important aspects of her life.  She does most of her workouts at smaller fitness studios in instructor-led group classes.  She gets bored doing the same workouts all the time, and due to the structure of the fitness industry, she either has more than one fitness membership or rotates around town to different studios to keep the workouts interesting.

Objectives for User Experience

Most fitness passes and services are sold in a face to face manner, with many customers citing “the community” as the main draw to one fitness studio over another.  In a competitive industry where much business is done by building a relationship with the client, we must create an experience for the customer that makes them connect with FitPass and be encouraged to share it with their friends so they can get more benefit by exercising together.