Join us on Tuesday, June 26, at Intuit to provide feedback to Store.Sony.com experience design
Headquartered in San Diego, Sony Electronics is a leading provider of audio/visual electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution, and customer service.
Sony has played a key role in the development of Blu-ray Disc™, CD, DVD and Super Audio CD technologies, among many others. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA® 3D LCD HDTV, BRAVIA® LCD high-definition television, Sony Internet TV with Google TV, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is an innovator in the IT arena with its VAIO® personal computers and in high-definition professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. Sony also offers a full line of business-to-business products for medical, security, visual imaging and photofinishing applications.
Sony sells electronics directly to customers through its direct online ecommerce store, http://store.sony.com. The VAIO category includes marketing and specification information concerning Sony VAIO laptops and desktops. Customers can build their own configure-to-own PCs or purchase ready-to-ship models. The experience for review is the VAIO category experience, from initial view of marketing information about the different series of laptops available to the configuration tool.
28% of site visitors to store.sony.com visit the VAIO category experience. Of these, the majority are males. The Online Store experience is geared towards consumers looking for a premium brand experience and who are familiar with shopping on ecommerce sites for technology.
Objectives for User Experience
The revamped VAIO category is intended to make it easier for consumers to understand the differences between the VAIO series and within each series, to understand each ready-to-ship and configurable model. The configure-to-order site flow has also been redesigned to make it easy to navigate and understand all of the available options.