An expert review aims to pinpoint major problems in the information architecture, visual design, and interaction design. The review involves examining how your customers interface with your product and checking its compliance with standard usability principles.
It is a quick evaluation of a human-interaction design. It is a fast way of finding those usability problems that an experienced evaluator can detect from your customer’s perspective. Based on your business objectives and your customer’s goals, design solutions are provided to improve the customer experience.
Information Architecture is defined as: 1. The structural design of shared information environments; 2. The art and science of organizing and labeling Web sites, intranets, online communities, and software to support usability and findability; 3. An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.
Visual Design is the field of developing visual materials to create an experience. Visual Design spans the fields of Graphic Design, Illustration, Typography, Layout, Color Theory, Iconography, Signage, Photography, etc. and any medium, including online, broadcast, print, outdoor, etc. Visual Design is concerned with the elements of visual expression and style.
Interaction Design is a field and approach to designing interactive experiences. These could be in any medium (such as live events or performances, products, services, etc.) and not only digital media. Interactive experiences, necessarily, require time as an organizing principle (though not exclusively) and Interactive Design is concerned with a user, customer, audience, or participant’s experience flow through time.